farmFacebook has agreed to stop targeting advertisements at a individual user using personal information after suing his father’s company, a Meta technology giant.
Tanya Okarali, 37, who lives in London and works in the technology and human rights sector, said it would open a “a gate” for others who want to stop social media from serving their advertisements based on their demographics and interests.
The British Information Commissioner’s Office said targeted advertising should be considered direct trade online.
“It provides users’ organization and tools to users to control their advertising data and desires,” Meta said in a statement.
Ms. Ocarol, who created her Facebook account nearly 20 years ago, filed a lawsuit against Meta in 2022, asking her to stop using her personal information to fill her social media fees with targeted advertisements based on what she thought she wanted.
“I knew that this kind of advertisement is Nechirvan and the occupier. In fact, it is something that we all have legal right to protest,” Ms. Ocarol told Radio 4 today.
“I don’t think we need to take these unfair conditions in which we agree on all the tracking and monitoring of the occupying data.
That was when he discovered that he was pregnant in 2017 when he realized how much Facebook targeted him.
“The advertisements that “sudden suddenly have started changing many pictures of children and other things in a few weeks – advertisements about babies, pregnancy and motherhood,” he said.
“I just thought it was a weak one – before I told people in my private life, but Facebook had already determined that I was pregnant,” he said.
The General Legislation of Information Protection Rules (GDPR) controls how to use personal information by organizations.
Ms. Ocarol’s request says Facebook’s targeted advertising system is directed by the UK’s definition of direct marketing, which has expressed the right to protest against individuals.
Meta said that the advertisements on their platform can only be targeted for groups of 100 people, not individuals, so they did not count as direct marketing. However, the Information Commissioner’s Office (ICO) did not agree.
“In organizations must respect people on how to use their data,” a spokesman for ICO said. “This means giving users a clear way to give up their data.
Ms. Ocarol said Meta had agreed to stop using her personal information for direct trade purposes, “which I have been able to turn off all these terrible, occupying and targeted advertisements on Facebook.
“I don’t want to stop using Facebook,” he said, adding that “with all these relationships, family and friends, and all parts of my life are filled.
Ms. Ocarol said she hoped that her personal decision would make her easier for others who want Facebook to stop giving purposeful advertisements.
“If others want to use their rights, I believe they have a gateway to know that the British coordinator will support them,” he said.
“No business can be ordered to provide free services,” Meta said.
“Facebook and Instagram require a significant amount of money to make and protect them, and these services are free for British users because of personal advertising,” a spokesman said.
“Our services support British work and economic growth by linking traders to people who are the most likely to buy their products, while access to online services activates online services regardless of income.
Facebook and Instagram Participation Service In most Europe, where users pay monthly to avoid advertising on the platform.
The company’s “investigation of options” is to provide participation service to British users and “reviews more information on time,” the spokesman said.